About five years ago, Natalie Gill found herself sitting at her corporate job in Human Resources. She recalls the moment vividly: “I was like, I can not take one more day of doing this,” she tells us. “I need to figure out something else for my life.” So she wrote herself a list. I want to: Work with my hands …
Team Flower Converts to CoolBot Pro
Team Flower has been using our Gen 6 CoolBot model for about five years. Their unique setup is super cool: Jesse Perry and his wife, Kelly, came across a refrigerated cooling truck for sale. Jesse was quick to point out that technically, it was Kelly’s dad who ought to be credited for stumbling across this roadside gem, so we’ll go …
Introducing the CoolBot Pro: Interview with Store It Cold CEO Brian Murphy
Once upon a time, farmer Ron Kholsa and his college roommate Timothy, an Engineer from Cornell University, tried tinkering around with an A/C unit, attempting to trick it into cooling down to 34 degrees.. Lo and behold, it worked! Now — twelve years and 50K satisfied customers later — Store It Cold has revolutionized the way small business owners, farmers, …
Alyssa Sager Transitions From Tech to Flowers With CoolBot
Alyssa Sager is pretty much brand new to the floral industry. Nothing about her professional background might have alluded to her current line of work. She’s bounced around a lot — geographically speaking — from Washington DC to Hawaii, where she learned the art of lei making and flower crowns, which she found to be “fun and joyous and awesome.” …
Random Acts of Flowers Spreads the Healing Power of Bouquets
Have you heard about the hottest trend in healthcare? No, it’s not telemedicine or wearable tech (though technology is certainly making its mark). It’s…are you ready?…flowers! Bringing flowers to a loved one in the hospital is a time-honored tradition. But, you probably don’t realize exactly how much of a difference this simple act can make. Research shows that patients in …
Mayfield Flowers: How Two Sisters Built a Blooming Business
Marcy White and Keely Sindler aren’t just the owners and the creative duo behind Mayfield Flowers. They’re also sisters. In true sibling fashion, Keely, who was already working in floral design, enticed Marcy to start working as her assistant. “She made me wash her buckets for her,” Marcy laughs. The bucket-washing went well, so Keely started teaching her sister the …
How to Select a Commercial Walk-in Cooler for Your Business
Are you a farmer or a florist? Do you run a restaurant or a brewery? If you fall into any of these groups, then you know the value of reliable cold storage. Without it, your business could very well fail. The most common type of cold storage found on farms and in florist shops, restaurants, and breweries is a walk-in …
From Gardener to the King to a Farm Direct Mobile App: Tracing 5 Generations of Floral Industry Innovation
When you think about Canada, you likely picture beautiful natural scenery, like Niagara Falls and Banff National Park. France conjures up images of vineyards and the Eiffel Tower. And Denmark? You probably think of flowers. While other countries may be famous for their food, wine, and waterfalls, Denmark is known for its gardens. In fact, the country’s most-visited site is …
Floret Flower Farms: Inspiring Home Gardeners to Grow the Flowers of Their Dreams
Erin Benzakein might not be a household name (yet!), but you’ve probably seen this incredible photo of a truck bed filled with dahlias. The image went viral last year, getting almost 32,000 likes on Instagram. It was picked up by Buzzfeed and Hello Giggles. Even Britney Spears reposted it! Though the rest of us would be lucky to see a …
Blue Ridge Blooms – Flower Farm Cooler
In 2007, Mandy Hornick and her husband Bob Smith began plans to own a flower farm. They finally found the perfect homestead in 2015 and started Blue Ridge Blooms flower farm and design studio. In their first year, the couple is growing dahlias, snapdragons, lisianthus, amaranthus, zinnias and other varieties – nearly 50 varieties in all. Mandy sells the arrangements …
